Even 7-Midnight gets "at work" listening! If you do nights and you don't have it, your share falls on average by 10%.
.. but HALF of midday's share of audience is driven by it.
Tip: make your radio station, regardless of the format, as at work-friendly as possible, from early morning until nights.
Source: BBM/Canada's 2010-2011 Radio Data Book
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6 months ago