Even 7-Midnight gets "at work" listening! If you do nights and you don't have it, your share falls on average by 10%.
.. but HALF of midday's share of audience is driven by it.
Tip: make your radio station, regardless of the format, as at work-friendly as possible, from early morning until nights.
Source: BBM/Canada's 2010-2011 Radio Data Book
'WILL RADIO BE PUSHED OUT OF THE CONNECTED CAR?" IS THE WRONG QUESTION FOR BROADCASTERS TO ASK - A recent A&O&B Facebook post from Jaye got quite a bit of attention. It concerned a story by the Las Vegas Review-Journal’s Todd Prince speculating about w...
2 months ago