Wednesday, August 24, 2011

Why Working On At Work Listening .. WORKS.

Even 7-Midnight gets "at work" listening! If you do nights and you don't have it, your share falls on average by 10%.

.. but HALF of midday's share of audience is driven by it.

Tip: make your radio station, regardless of the format, as at work-friendly as possible, from early morning until nights.

Source: BBM/Canada's 2010-2011 Radio Data Book

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