More from BBM/Canada's 2010-2011 Radio Data Book:
One-fifth of all participants in the ratings survey account for more than half of all listening. Four of ten contribute 80% of the total hours spent with radio.
Each time time you encounter one of your station's - or your competition's - heaviest users in person, on the phone, by snail mail or online, make certain they know that you know how important they are to your success.
Using a Mental Scale to Balance Your Creative and Analytic Thinking - I can’t recall a time in my radio career - as Programmer or Consultant - when I didn’t think that the PD's chair was the best seat in the house. The PD's o...
2 days ago