More from BBM/Canada's 2010-2011 Radio Data Book:
One-fifth of all participants in the ratings survey account for more than half of all listening. Four of ten contribute 80% of the total hours spent with radio.
Each time time you encounter one of your station's - or your competition's - heaviest users in person, on the phone, by snail mail or online, make certain they know that you know how important they are to your success.
THIS BLOG HAS MOVED TO ... - ...the A&O&B website. Link to all our blogs and articles - new and old - here Link to the A&O&B homepage here Thanks!
8 months ago