More from BBM/Canada's 2010-2011 Radio Data Book:
One-fifth of all participants in the ratings survey account for more than half of all listening. Four of ten contribute 80% of the total hours spent with radio.
Each time time you encounter one of your station's - or your competition's - heaviest users in person, on the phone, by snail mail or online, make certain they know that you know how important they are to your success.
Need a Challenge in 2015? Try these Two - It seems that hardly a daypart goes by this time of year when you don’t encounter some sort of “resolution-for-the-new-year” piece. This isn’t one of thos...
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