More from BBM/Canada's 2010-2011 Radio Data Book:
One-fifth of all participants in the ratings survey account for more than half of all listening. Four of ten contribute 80% of the total hours spent with radio.
Each time time you encounter one of your station's - or your competition's - heaviest users in person, on the phone, by snail mail or online, make certain they know that you know how important they are to your success.
Lady Antebellum's "7 For 7" Goes Into Day #3 And From Miami To "Today" In New York - LA's second stop on the 7 For 7 campaign brought them to NYC on 747 release day to surprise longtime fan, Katharine Laventis, on The Today Show! Simply pu...
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