Radio Programming Ideas For Personalities and Programmers, Especially Country Radio Broadcasters.
Thursday, August 25, 2011
Trend: Away From Home Is Up; At Home Listening Slips
Sampling and discovery happens in the car (cume), but turning that usage into ultra core time spent listening/hours tuned involves getting them to start with you very early in their day and then taking the radio station to work with them.
Source: BBM/Canada's 2010-2011 Radio Data Book