According to the CRTC's annual analysis, 2008 was "A Very Good Year" for radio. TSL was steady at 18.3 hours a week. Revenues were up 5%.
One troubling stat: In spite of the fact that Canadians spent 13.8 hours online, up from 13.4 in 2007, “the streaming of AM and FM stations over the Internet has experienced a decline over the last few years...(as)..the percentage of Anglophones who streamed a radio station in a given month dropped from 23% in 2005 to 16% in 2008."
Is this due to Cancon, causing Canadians to listen to more hits per hour on the streams of international radio stations? One thing for sure, it's not all the irritating public service announcements and repetitive "fill" inside American radio station streams necessitated by having to cover up national commercials that makes many U.S. radio station streams hard to spend much time with, because Canadian radio streaming is a 100% simulcast of the station.
Podcasts increased 46% year to year for English-speakers.
Make it Matter On-Air and On Social! - You have approximately 15 seconds to make a first impression. That is just as true in radio as it is in real life. The amount of time you are granted af...
4 weeks ago