2. CBS/Seattle KMPS midday hostess Stubbs' use of quick, tightly-edited phoners with the folks who send in PSA announcements on the day of events, creating fast, current, immediate, PPM-friendly interactions with local folks, dropping in values-driven names of "listeners" along the way.
3. The last line of all of GAPWEST Broadcasting/Casper Operations Manager Donovan Short's emails:
"Cash. Prizes. VIP Experiences that money can't buy. Are you in yet? Become a VIP today: KTRS, KWYY, KRVK, KMGW, KTWO, KKTL"
OK, now what clever tactic are you particularly proud of??