The top concern remains client spending which was the main challenge in the first quarter and up 138% since the end of 2008.
Back in 2008, client attrition topped the list of agency challenges. But when asked when they felt the economy was going to return to a strong growth period, there was a 67% increase of those who felt the rebound would come by the end of this year.
This could be evidenced by the fact that 15% of the agencies plan on hiring this year, and 80% plan on no reduction in staff.
72.5% of the agencies saw their clients either making minor cuts or cutting back considerably from their spending in 2008.
15% of agencies say that that their customers are most focused on Spot Radio (a 500% increase since the end of 2008)
Make it Matter On-Air and On Social! - You have approximately 15 seconds to make a first impression. That is just as true in radio as it is in real life. The amount of time you are granted af...
4 weeks ago