The top concern remains client spending which was the main challenge in the first quarter and up 138% since the end of 2008.
Back in 2008, client attrition topped the list of agency challenges. But when asked when they felt the economy was going to return to a strong growth period, there was a 67% increase of those who felt the rebound would come by the end of this year.
This could be evidenced by the fact that 15% of the agencies plan on hiring this year, and 80% plan on no reduction in staff.
72.5% of the agencies saw their clients either making minor cuts or cutting back considerably from their spending in 2008.
15% of agencies say that that their customers are most focused on Spot Radio (a 500% increase since the end of 2008)
LES WAAS: MORE THAN JUST THE MISTER SOFTEE JINGLE CREATOR: His Thoughts on Today's Ads Plus Three Take-Aways For Better Creative - Like most of us in the business, you have my attention when you start talking about "creative" and about the people behind the work. So it was predictable ...
3 days ago