The top concern remains client spending which was the main challenge in the first quarter and up 138% since the end of 2008.
Back in 2008, client attrition topped the list of agency challenges. But when asked when they felt the economy was going to return to a strong growth period, there was a 67% increase of those who felt the rebound would come by the end of this year.
This could be evidenced by the fact that 15% of the agencies plan on hiring this year, and 80% plan on no reduction in staff.
72.5% of the agencies saw their clients either making minor cuts or cutting back considerably from their spending in 2008.
15% of agencies say that that their customers are most focused on Spot Radio (a 500% increase since the end of 2008)
THIS BLOG HAS MOVED TO ... - ...the A&O&B website. Link to all our blogs and articles - new and old - here Link to the A&O&B homepage here Thanks!
7 months ago