STRATA surveyed media buying advertising agency clients to get an idea of trends and challenges agencies may be facing. 65% said they plan to use "the same or more" spot radio in the coming months. The sample is from 40 agencies of varying sizes across the country.
'WILL RADIO BE PUSHED OUT OF THE CONNECTED CAR?" IS THE WRONG QUESTION FOR
BROADCASTERS TO ASK
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A recent A&O&B Facebook post from Jaye got quite a bit of attention.
It concerned a story by the Las Vegas Review-Journal’s Todd Prince
speculating about ...
8 years ago

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