SpotIQ in Philadelphia was developed at Jerry Lee's WBEB, though it's also now being embraced by other local stations as a tool to make radio advertising even more effective.
An hour spent with their "Engaging Commercials" webinar will not only let you hear some very powerful spots, but also teach the tools which increase the impact of anything on the air!
Using a Mental Scale to Balance Your Creative and Analytic Thinking - I can’t recall a time in my radio career - as Programmer or Consultant - when I didn’t think that the PD's chair was the best seat in the house. The PD's o...
23 hours ago