SpotIQ in Philadelphia was developed at Jerry Lee's WBEB, though it's also now being embraced by other local stations as a tool to make radio advertising even more effective.
An hour spent with their "Engaging Commercials" webinar will not only let you hear some very powerful spots, but also teach the tools which increase the impact of anything on the air!
LES WAAS: MORE THAN JUST THE MISTER SOFTEE JINGLE CREATOR: His Thoughts on Today's Ads Plus Three Take-Aways For Better Creative - Like most of us in the business, you have my attention when you start talking about "creative" and about the people behind the work. So it was predictable ...
1 day ago