SpotIQ in Philadelphia was developed at Jerry Lee's WBEB, though it's also now being embraced by other local stations as a tool to make radio advertising even more effective.
An hour spent with their "Engaging Commercials" webinar will not only let you hear some very powerful spots, but also teach the tools which increase the impact of anything on the air!
Expecting the Unexpected: Preparing Now to Manage a Future Crisis - The past few weeks have provided strong reminders that PR disasters happen. Simply opening Facebook these days should provide you sufficient encouragement...
1 week ago