SpotIQ in Philadelphia was developed at Jerry Lee's WBEB, though it's also now being embraced by other local stations as a tool to make radio advertising even more effective.
An hour spent with their "Engaging Commercials" webinar will not only let you hear some very powerful spots, but also teach the tools which increase the impact of anything on the air!
'WILL RADIO BE PUSHED OUT OF THE CONNECTED CAR?" IS THE WRONG QUESTION FOR BROADCASTERS TO ASK - A recent A&O&B Facebook post from Jaye got quite a bit of attention. It concerned a story by the Las Vegas Review-Journal’s Todd Prince speculating about w...
3 weeks ago