“Our latest survey shows the continued vibrancy of radio. Online radio is an increasingly important medium. Regular radio is holding its own. The two media offer choices that are compatible and complementary of each other.” -- Edward F. Seeger, AMS chairman
But even as new media, such as Internet-only radio, continue to gain in popularity, regular radio is maintaining its audience. In the latest AMS survey, 73 percent said they are listening to the radio about the same as or more than they did five years ago. Dating back to the initial AMS Radio Index in January 2006, the number saying they’re listening to the radio as much or more than five years earlier has remained remarkably steady.