Consumers Say They Are More Willing to Spend

Big Research reports that volunteer work is what’s Hot in April (according to 71.4%)!

(click on the chart to enlarge it)

Consumers also throw their support behind President Obama as well as public transit. And while “staycations” are fashionable among the frugal, consumers would still rather book a getaway.

E!’s The Soup proves popular with the under 35 crowd, while women 35+ remained loyal to the final season of ER (their male counterparts are on par with the Masters Golf Tourney).

What’s not? While fashion experts maintain it’s the IT color of the season, most consumers fail to find the bright side of orange.