A fast lesson in PPM heartburn: the Inland Empire's classic country The Toad went in January's monthly from a .7 6+ all the way up to an impressive 3.0 in February, but now falls back to near oblivion (0.2) in the March PPM book.
What could have done it? Who knows?
Perhaps an ultra core fan of the station cycled into and out of the panel?
Or, was that big February the result of cell phone weighting? Is that why ARB has stopped doing that?
And, of course, this is the one market where ARB has PPM accreditation... (??)
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2 months ago