March "What's Hot, What's Not"

There may be many consumers willing to go green in March: hybrid autos are what’s hot this month, according to 63.5%. 24 and Ellen DeGeneres follow. March Madness scores particularly well among the men, while women might rather attend a destination wedding.

Not Hot? 80% of consumers hope the nautical look for women’s clothing gets lost at sea.

Other Big Research "March Executive Briefing" talking points:

- Consumer confidence down 6 points from February
- Practicality in purchasing remains steady
- Employment outlook dims in March
- Fewer than a third feel they are adequately saving for future
- Who’s researching products online?
- Is the customer rollback continuing for Wal-Mart?
- CMI: Linens/Bedding/Draperies
- Purchase intentions for autos on the rise