How To Make People Like You: Talk In Color

A former fashion and advertising photographer of international renown, Nick Boothman became aware that his work for clients such as AT&T and Revlon depended on establishing instant rapport with his subjects. Determined to look deeper into the ways that people connect with each other, he put his cameras aside and earned a license as a practitioner of Neuro Linguistic Programming (NLP):

All conversation, big or small, is about painting word pictures of your experiences for other people. The more vividly you can convey these experiences, the more interesting people will find you.