Sunday, March 18, 2007

Getting Listsners To Remember (And Write Down) How Long They Listen

KUSS, San Diego's Tony & Kris call their insider's loyalty club "TK+1" and invite members to say on the air "I listen to Tony & Kris 35 hours a week."
WPOC, Baltimore, can top that... with their "full time listener rewards," for listeners to say they listen for 40 hours a week. (note also what they have branded their HD side channel as a defensive tactic, to prevent anyone else in town to launch a "Wolf!")

What are YOU doing that seems to be working for you?

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