Saturday, March 31, 2007

Average US Household Watches 15.7 TV Channels a Week

According to a new report from NeilsenMedia, The number of television channels that the average U.S. home receives has reached a record high of 104.2 TV channels, an increase of almost eight channels since 2005. In 2006, the average household tuned to 15.7, or 15.1% of the 104.2 channels available for at least 10 minutes per week.

Meanwhile, Arbitron consistently reports that the average person listens to between three (diaries) and seven (People Meters) radio stations in an average week. A big loyalty win, as I read it, for RADIO!

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