It happened last Thursday and Friday and raised $2,103,457 (so far!). $2,103,457 will go a long way to do many great things for this worthy cause.
Not only a big hats off to US-99 GM Dave Robbins, PD Mike Peterson and their wonderful team for breaking new fund-raising ground. Peterson emailed his staff this memo on Friday night:
"The 2006 St. Jude Radiothon wrapped up in record style tonight at 7pm...$2.1 million +! A new record for a 2 day (27 total hours--5:30a to 7p each day) Radiothon!! To put this number in perspective, we flew past last year's (a very successful 1.3 million) total at 9:30 this morning. It was a genuine pleasure watching our team combine forces with the St. Jude staff to produce these magnificent results!! This historical event was another example of great people working hard to accomplish greatness. Congratulations and thank you to ALL involved. What new heights will WE reached next??"
They also lead the way in another area.
With the PPM coming to major markets and the Houston test already having shown that the radiothon can be done only at a cost of actual listening, we're all eventually going to be scheduling radiothon events in the periods between surveys. It's nice to see that a pre-Christmas timetable was not only best for audience retention, but also a good time for St. Jude's as well.