Monday, December 04, 2006

"We-POD" .. Gosh, I Wish I Had Said That

Nettwerk Music Group CEO Terry McBride coined the phrase as he explains his new approach to marketing music, but today's radio with its "Rush Rooms" and "Loyal Listener Clubs" has every opportunity to be "WE-Pod" driven too.

Are you creating an affility group, a community based on shared values, and making your listeners feel like your brand .. on multiple platforms .. is their community center? If so, I have news for you: YOU are a "WE-pod."

Or, at least you could be, if you do what listeners need and want before you do anything else.

In spite of the first song played on MTV, video did not kill the radio star 15 years ago. I'll be surprised if the internet does either.. as long as we are smart and nimble, right now.

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