Radio Programming Ideas For Personalities and Programmers, Especially Country Radio Broadcasters.
Sunday, December 17, 2006
Thanks, CRTC .. NO 40% Cancon (For Now, At Least)
Canadian radio just dodged a bullet. It's hard enough competing with all the emerging new media choices while being legally required to play slightly more than one in three songs not dictated by listener choice.
Sometimes the best change is NO change.
It will be interesting to see what happens now with the stations which have committed to 40% Cancon in their license applications of the last several years. Let's really study that in the coming year. If they can't compete with the others who are playing one more 'hit' song per hour than they are, will they ultimately be permitted to lower their commitment to Cancon too?