Revelation #1: radio still beats the internet as a news source, but there's a lot more worth talking and thinking about in the survey results.
SECTION 1: Executive Summary
SECTION 2: Where do people get news … and how?
SECTION 3: What is news?
SECTION 4: What news do people want?
SECTION 5: Where do people want to get news from?
SECTION 6: How do people want to get to that future?
People are most interested in urgent, breaking news.
What kind of news emphasis people are most interested in:
1. Urgent, breaking news … 4.5
2. Live, going on right now … 4
3. Regular news about the community … 3.9
4. Investigative … 3.6
5. Human interest features … 3.2
The top of the interest list:
1. Weather … 4.2
2. Information on what’s happening around the country … 4.2
3. Information on what’s happening around the world … 4.1
4. Information about politics, education, health care and the environment … 4.1
The second group was relatively close as well but far behind the first group:
5. Features about people in your community … 3.5
6. Crime stories and accidents … 3.4
7. Information about money and how to save it … 3.3
8. Consumer information … 3.2
And the third group was well behind that:
9. Sports … 2.7
10. Information about entertainment … 2.5
11. Restaurant, movie or entertainment reviews … 2.4
By individual age groups, the drop in ranking for crime and accidents starts with the 35-44 year olds and is lowest for those 55+. Consumer information scored a little lower for those 18-44 (3) than those 45+ (3.4).
No comments:
Post a Comment