Joe Pilotta, VP of research for BIGresearch, said "We are seeing this trend across the board, regardless of income. Compared to last year's survey, consumer price sensitivity is down in spite of wildly fluctuating gas prices."
Many people remain skeptical of falling gas prices. When asked if they expect gas prices to be more, less or about the same by Thanksgiving:
·44% of those surveyed said gas will cost more
·32% expected prices to be the same
·24% said gas prices will be less than they are now
·Respondents believe the average price of gas will be $2.84 per gallon
"... these findings indicate that consumers are taking a 'wait-and-see' approach to the temporary lows we're seeing at the pumps these days," said Pilotta.