skip to main |
skip to sidebar
Is It Time For A Country-Rock Hybrid?
Entercom seems to think so, as they launch in Greensboro. Matt and Mike at Broadcast Barter Networks seem to feel the same way. (Listen to their new baby)I admit, since this is not the first time this has happened in the last 30 years, I always worry that fragmentations hurt the format each time country has a growth spurt, causing shares to compress. So, I continue to hope that we can find a way to keep our wide demongraphic profile all under one big tent using values as the tie-breaker, but there's no doubt that the majority of country stations today may try to TARGET 25-34, but the fact is that they do best 35+. Thus, any time someone comes up with a new way to try to bring younger folks, especially younger men, into the country, I'm listening!Acid test: will P-1 listeners spend enough time with stations like this to gain meaningful shares longterm once the newness wears off? Can mainstream leaders defend against them without losing their core?
1 comment:
Will John Boy and Billy be the new morning show on Greensboro's Wolf?
Post a Comment