Friday, October 06, 2006

Is It Time For A Country-Rock Hybrid?

Entercom seems to think so, as they launch in Greensboro.

Matt and Mike at Broadcast Barter Networks seem to feel the same way. (Listen to their new baby)

I admit, since this is not the first time this has happened in the last 30 years, I always worry that fragmentations hurt the format each time country has a growth spurt, causing shares to compress. So, I continue to hope that we can find a way to keep our wide demongraphic profile all under one big tent using values as the tie-breaker, but there's no doubt that the majority of country stations today may try to TARGET 25-34, but the fact is that they do best 35+. Thus, any time someone comes up with a new way to try to bring younger folks, especially younger men, into the country, I'm listening!

Acid test: will P-1 listeners spend enough time with stations like this to gain meaningful shares longterm once the newness wears off? Can mainstream leaders defend against them without losing their core?

1 comment:

Anonymous said...

Will John Boy and Billy be the new morning show on Greensboro's Wolf?