Tuesday, October 17, 2006

Can A Great "Team" Beat The Biggest "Stars?"

Yes, this is about shoes and the competition for your retail bucks, but it could also be about morning shows too.

Read "Team Adidas."

Nike is pretty happy with its position. "It's hard to build an identity for your brand around a team," says Nike brand president Charles Denson. "We built our brand around the athlete and his or her personality, creativity and innovation."

It would be nice if your radio station started with an 80 share, and obviously, it's best when you have a great TEAM comprised of the people your listener sees as big STARS too, eh? What did you do today to build your star power AND the rapport/chemistry of your whole team too?

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