Monday, October 09, 2006

Philadelphia's B-101 Attacks Bad Ads With Listener Testing

Facing unprecedented competition for advertisers and listeners, B101's research-minded owner, Jerry Lee, last year started Spot Q as a way to help advertisers and, at the same time, make the station sound better. Commercials are just as important as songs in the programming mix, said Blaise Howard, vice president and general manager. Bad ads "make people go away just as a bad song makes people go away."

Click to read Inquirer Staff Writer Stacey Burling's story from Sunday's paper

The pdf release B101 Blends Research and Radio to Create Advertising Innovation, presented at the Philly Ad Club.

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