Radio Programming Ideas For Personalities and Programmers, Especially Country Radio Broadcasters.
Monday, May 08, 2006
Your New Competition: Don't Forget To Include Video Games
According to a new AP-AOL Games poll, 40 percent of American adults play games on a computer or a console. Men, younger adults and minorities were most likely to play those games. Among those who describe themselves as gamers, 45 percent play over the Internet. And more than a third of online gamers spent more than $200 last year on gaming, compared with nearly a quarter of those who don't play games online.
Online gamers also spent more time playing those games. Forty-two percent of online gamers said they spent at least four hours playing games during an average week, compared with 26 percent of those who don't play online. About one in six online gamers play more than 10 hours a week.
The AP-AOL Games poll of 3,024 U.S. adults, including 1,046 gamers, was conducted by Ipsos, an international polling firm, on April 18-20 and 24-27. For the gamers, the poll has a margin of sampling error of plus or minus 3 percentage points.
Casual games like board or card games were the most popular, followed by strategy games, action sports, adventure, first-person shooters and simulations, the poll found. Casual, strategy and role-playing games were most popular among online gamers. And that game playing can be expensive.