"Good Morning America" Wants Your Morning Audience

Did you see the press release?

Good Morning America feature correspondent Mike Barz is scheduled to report live from Nashville's CMA Music Festival on June 8. He will be joined by Sara Evans, Billy Currington and Josh Turner on the outside patio at Rippy’s Smokin’ Bar & Grill on Broadway. Once again in 2006, CMA Music Festival will be filmed for a two-hour, ABC Network Television special that will air Monday July 24. Robert Deaton is the Executive Producer and Gary Halvorson is the Director of the special that will be taped June 8-11 during the CMA Music Festival.

A&O Spring 2006 national research shows that 50% of country's 'at home' morning audience is now listening to morning television! Small wonder! They have the 'gets' that a country leader once had, better than most country morning shows are able to do.

Did you see WLTW, New York PD Jim Ryan's comments in Airplay Monitor this week?

"One of the things we really screwed up was not developing an emotional bond with our morning shows. So many of our listeners are waking up to (radio)..but then they go downstairs and use the television for background. That is a big issue for us."

Ryan posits "Katie Couric leaving the "Today" show is an opportunity for us."

What are you doing in the morning between 7 and 8 am to make the most of it? Your in car cume and at work listening for the rest of the day depends on it.