Monday, May 08, 2006

PPM Appears To Even Help Sports AM Stations In Houston Test

In the battle of south Texas sports-talkers, KILT continues to dominate in the traditional diaries used by Arbitron, but Ken Charles, regional vice president for KBME and Clear Channel's Houston stations, said the race gets tighter when examining data from Arbitron's new people meters.

According to the electronic meters, Charles said, the cumulative number of listeners in morning drive during March totaled 60,000 for KILT and 31,000 for KBME. February numbers were 56,000 for KILT and 38,000 for KBME.

In afternoon drive, KILT's cume lead, according to the people meters, was 84,000 to 50,000 for KILT. In February, KILT led 80,000 to 67,000.

Something to watch: is CBS Radio placing its stopsets better for impact on diaries? Is the Clear Channel "Less Is More" clock going to work better with metered-listening? If so, it's another sign that once meters come to radio measurement, everything changes!

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