Radio Programming Ideas For Personalities and Programmers, Especially Country Radio Broadcasters.
Friday, May 26, 2006
Parents And Kid Factiods: U.S. Kids Spent $18 Billion Last Year, While Parents Spent $58 Billion Just to Feed Them
Families spend more than $115 billion on kids in key consumer areas, such as food, clothing, personal-care items, entertainment, and reading materials. Almost half of this total expenditure on kids is devoted to food purchases. By Packaged Facts estimates, annual expenditures by families on consumer goods for kids will reach approximately $143 billion by 2010.
Allowances add up: the report projects the kids market will experience substantial growth during the next four years, reaching $21.4 billion in disposable income by 2010.