Monday, May 22, 2006

Are You Talking About The Da Vinci Code Today?

A content tip: There's no mystery to it, The Da Vinci Code is a hit.

Despite overwhelmingly negative reviews, the film adaptation of the Dan Brown best seller took in a whopping $77 million this weekend, according to studio estimates from box-office trackers Nielsen EDI. The opening exceeded analysts' expectations by $10 million and proved what many executives at Sony Pictures said privately before the movie's debut: that the movie, like the book, was critic-proof. -- USA TODAY's Scott Bowles

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