Here's the promo, which wins my take a topical event and localize it to create big BUZZ award of the day:
"You've read the book. You've seen the movie trailers. That's NOT what we're talking about. It's The DaVincie Code...as in Vince Lombardi. Decipher the code to win tickets to see the Green & Gold at Lambeau from Ticket King , and other cool Green Bay gear."