According to The Media Audit, the number of adults who plan to purchase a van, truck or sport utility vehicle has declined from the previous year. A new national study released by The Media Audit this month reports that 8% of adults plan to purchase a van, truck or sport utility vehicle in the next 12 months, down from 8.8% a year ago. The study was conducted among adults in The Media Audit's 85 measured markets and they were surveyed between January 2005 and March 2006. This trend precedes recent news of more increases in gasoline prices at the pump and could further hinder sales of larger, less fuel-efficient vehicles. The study also revealed that in general, the percentage of adults who plan to purchase a new or used vehicle is 18.2%, down from 19% a year ago. The news is more positive for the car (sedan) market. The report indicates that 8.5% of U.S. adults plan to purchase a car (sedan) compared to 8.3% a year ago.
Planned purchases of domestic vehicles has decreased from last year. The percentage of adults who plan to purchase a domestic vehicle is 9%, compared to 10% a year ago. However, planned purchases of foreign vehicles remains flat at 6.3%.
The National Study also indicates which are the most popular automotive web sites consumers are visiting. They include Autotrader.com, Carmax.com, Ebay.com, Kelleybluebook.com as well as Cars.com.
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