Thursday, November 06, 2014

Why Consumers Enjoy Radio In LA

Nielsen Harris Poll, October 15-23, 2014, wordcloud presented to SCBA:

Your assignment, should you choose to accept it:
  • Listen critically at all hours and every day of the week and ask yourself how well your station lives up to these listener expectations.
  • Finally, does your radio station do so in unique ways and all your analog and digital media channels  that belong exclusively to your brand and not to every radio station in your area?
The secret is that there is no secret. 

We all know what the audience wants and expects. 

The key is executing it better and more consistently than our proliferating competition.

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