Monday, December 09, 2013

It's Not The Content That's "Sticky"

JRfm/Vancouver PD Mark Patric nominated this "Waking Crew Best Call Of The Morning" in a recent coaching session:  "So good! (click to hear the mp3)

The fact it's a guy. 
The fact he knows so much about the Waking Crew and what they talk about and their personalities.
The fact he knows this relatively new song from a local act so well!
The fact he took the time to write this parody.
The fact he was brave enough to do it.
The fact he pretty much nailed it 'live' on the spot."

The glue in sticky content isn't your character either.

It's those power-packed times when the listener feels like your character is HIS or HER character!

When that happens, you have super-glued them to both your best content and authentic character.

1 comment:

Mike O'Malley said...

The more we engage listeners on multiple platforms the more relevant we are, the more we are an active part of peoples' lives - and thus the greater the likelihood of the maximum, sustained ratings impact.