Thursday, September 24, 2009

Radio: 19.4% (Up From 16.5% Last Year)

OK, so now I have your attention, you also need to pay attention to what aspect of our business that hike is IN: an online source for news and information! However, we need to work on our credibility when compared to TV's online info efforts.

The survey was conducted with 1,000 US adults, ages 18+, by phone September 10-13, 2009.

1 comment:

Melissa Kunde said...

Also, Big Research Studies have shown that the consumer likes to multi-task their media. Radio + Internet campaign yields high RIO.