- Build awareness. Million dollar cash grab.
- Force listening. $1,000 song of the day.
- Create sampling. Premiums: t shirts, stickers, refer magnets.
- Packaging. Thousand song weekend, lunchtime requests.
- Loyalty/regularity. Points program.
- Coupon/Discounts. Commercial free Monday, at work kickoff.
Be prepared for that response and decide if you will have to top IT as well as how and when you'll do so.