ABC-TV has been the television home of all things CMA for the past five years and network executives just created this knock-your-socks-off video recap of the high points of the relationship from their perspective, expressing the hope that the partnership continues for another term.
attempting to eat into our medium's traditional "at home" audience, marketing their personalities, teams, and services in the same way radio stations once did but rarely do anymore.
"I'm a big believer of stations sounding real....no, best, most, baddest w/ blips, bips, zips, growls, and zaps.....that is soooo over......just communicate the core values (listener benefits) in as real and as brief a fashion as humanly possible....people are so burned on hype.....if at all possible let others speak about you, instead of speaking about yourself...attached is an example from actor Shia LeBouf.....all we do is identify him at the beginning, and that's it.....the rest of the "co-signing" is all on him....if we added anything else here it would have been piling on and way too much.....make your station sound real, listener focused, and genuinely fun, not goofy, not dated with lasers, and no chest thumping copy......is it any wonder we are a TSL challenged medium, a majority of stations continue to insult the intelligence of their listeners by still insisting they sound like 1986.....younger demos coming up today, just don't give a shit.....so please don't drive them away from our medium.....you are are free to disagree here....I will just close with this.... I travel a lot, and hear a lot of stations driving listeners away...if you are in a PPM market you know how important brevity, sincerity, and creativity are.....yup even more important than they were in the diary system.... " -- Jimmy Steal, VP/Emmis/Los Angeles
Paul Orr: be certain what goes between your songs stands out ... in only the "best" ways:"The secret of all great radio is great story telling. Great radio is made when intimacy and emotion are used to connect the audience to what is coming out of the speakers."
Yesterday's post included a slide from Daniel Anstandig's 2007 presentation at Dan O'Day's PD Grad School, because Dan made some evergreen points so perfectly.It is imperative to understand the target listener’s world of experience.
Successful stations give listeners a sense of belonging by validating their values and lifestyle.It is impossible for us to “out-technology” new technology.
Creative distribution can’t hurt us, but the bottom-line for continual growth is cultivating relationships through your programming.
How can you make a one-on-one connection with your listener in a way that they believe you’re talking to them on a personal level every time they listen?
It’s not only about what your radio station does. It’s about what your radio station means.
"Radio Is Life! It’s a culmination of the things going on around us, how we feel and are reflected in the things we do, what we say and the songs we play. Let’s make sure your station and branding is on track. Then we can get those creative juices flowing and build some fun promotions to make people talk about your station and don’t forget to have some fun!"
Frozen food month idea for grocery store, vendor and even appliance dealer who sells freezers. Stock freezers full of frozen food and give away keys that unlock the freezer. Winner gets all the food and the freezer.
TRAINING: A counter-balance to the strong female appeal of the current music is a cool prize for guys: a trip to either Spring Training or to a Fantasy Baseball Camp. Especially effective in regions where the weather is cold and snowy. Be sure to capture the data base information on the men who enter or who will be the recipient of the prize if a woman enters for them. Aggressive stations will design special direct mail station promotional pieces that are male-focused.
s: a long weekend trip to places like the Florida Keys, Bermuda, the desert Southwest (of, if you have a sister Classic Rock station, destinations that listeners might have gone to when they were in school: Daytona Beach, Ft. Lauderdale, etc.). For families, consider locations like Disney World/Disneyland. Or give a choice: a tennis, golf, spa getaway, even skiing, etc. Works well with combination of on-air listening and at at-client registration.
n prices to everyone who brings in a pair of jeans to be donated to charity. Alternately offer special discounts to everyone who wears jeans into the store...or have a contest for the best-decorated jeans (best-filled jeans, etc.) with the winners getting free jeans. 
Give away "President Portraits" - some "Lincolns" ($5 bill), Hamiltons, Grants, etc. Award for correct answers to trivia questions about the respective presidents who are on the bills you are giving away.
LINCOLN'S BIRTHDAY (February 12)
Obviously, they want me to "like" them, but why would I?
I've linked to David Farrell's FYIMusic a few times in the past because he and his contributors always try to be "big picture" thinkers."How can we feed our need to hear the music we know is out there without the taste makers and risk takers who no longer tread the halls of radio and record companies, or labels who have the patience it takes to build a career instead of manufacturing celebrities and ‘hit’, radio friendly singles. We, those of us who love music, are potentially the largest A&R department that has ever existed. How do we disseminate our information? How do we take our favourite new music and artists from obscurity to prominence? How do we help turn local promise into a chance for international success? Well, we need radio’s help."
His vision for completely remaking the music business model would have to happen before his scenario for remaking the interactive radio model - while leaving analog radio as it is - that it's unlikely to occur until labels and copyright owners hurt a lot more than they are even now.
"With these options in place a database would be created of all the music available on the internet and who owns it. Unless YOU owned the original content you wished to upload to the internet, you would not be able to upload content for others to take. You would be blocked by your ISP because you didn’t create or own the original property, easily determined by the database that would come from the labels uploading their content. Without the ability to upload music you didn’t create or own the copyright to, there couldn’t be any more illegal downloads."
"As far as radio goes, not much can be done unless they re-embrace music and relaxtheir formats and listen to the people that no longer listen to them instead of the people who do. Until the corporations start selling off some of their ill performing properties and independents again acquire a foothold on the airwaves, or they are forced by decree from the FCC and the CRTC to take one station in their cluster in each market and use it to train new talent, present new music, and focus on the local community, radio’s best bet is to utilize the internet like they have never used it before."
You've never seen all of those on one platform before and it's a very welcome sight, indeed!"BlackBerry Radio is not a traditional radio app, but instead works with multiple radio apps to make the process of finding and listening to radio on a BlackBerry® smartphone quicker, easier and more integrated by presenting a sampling of services from some of our most popular partners."
There simply aren't enough freshly-updated training tools available for managers, coaches and talent - at a time when it's becoming obvious that strong personalities who understand how to relate locally, interact, engage, involve, tell stories, evoke emotions, edit themselves brutally and entertain consistently will be the theme of the year 2011 for radio as our old medium learns that music with not much talk is becoming a ubiquitous commodity."Often we get so hung up on the big idea that we don’t recognize the small but meaningful moments that can endear personalities to fans. We spend hours seeking the next big thing and often never find it. What could you do instead?
Return every phone call and email.
Send a handwritten card to five people.
Produce new content to your blog.
Record a podcast on a specific topic you are passionate..."
It has a stratospheric valuation, an Oscar-nominated movie about it, 600 million fans, and its CEO just appeared on Saturday Night Live. So where's Facebook going to go from here? Down.
