- Romantic Night On The Town. Give away dinner for two at the best restaurant in town, complete with limo, flowers, AND money for a baby sitter.
- Alternately, give away "Champagne Luncheons for Two" at a local "high-class" restaurant. Winners were wined and dined by all the jocks wearing tuxes. During middays have your morning show make rounds to at-work listeners during the week of Valentine's Day. Could include delivering flowers and candy to listeners who call or fax in requesting a visit.
- Cocooners Valentine's Day. Give away a romantic evening at home; includes a chef who comes to the winner's house and prepares a romantic meal, some great love-story videos for watching after dinner and some evening attire from a Victoria's Secret type store.
- Dedicated To The One You Love. The week before Valentine's Day (start now!), record listeners' dedications to play back on the 14th.. Schmaltzy is fine. If time permits, call listeners to tell them what hour their song will air.
- Have A Heart promotion. Print up red hearts on heavy stock paper with a blank spot in the center, your logo on the upper right and a charity on the upper left. Hearts have a string attached so they can be hung. Work with a multi-outlet sponsor such as a convenience store, chain of filling stations, or a group of merchants such as all area restaurants who agree to sell hearts in the amount of the station's frequency. Purchasers can inscribe a personal message in the blank area and have the heart displayed at the business through the end of the month. All proceeds go to charity.
'WILL RADIO BE PUSHED OUT OF THE CONNECTED CAR?" IS THE WRONG QUESTION FOR BROADCASTERS TO ASK - A recent A&O&B Facebook post from Jaye got quite a bit of attention. It concerned a story by the Las Vegas Review-Journal’s Todd Prince speculating about w...
2 months ago