Exciting: 72% of the 2011 sample agrees that they are "very satisfied with your current favorite country station," the highest percentage since we started asking the question.
Last year, that number was 68%, up from 2009's 64.6%. In 2008, 67% claimed to be very satisfied, down from 2007's 70%.
Potentially challenging narrow demo trends among the self-selecting random samples who completed our surveys over the past five years:
25-34 and 45-54 has been wobbling up and down, 35-44 slipped, as both 12-24 and 55+ have grown in their proportion of our core listener target.
- Is this merely the aging of country's traditional target into older narrow cells, but slowly being replaced by emerging Generation Y?
- The impact of additional competition from outside the format caused by new music cycles attractive in unique ways to each narrow demo within country's audience?
In 2011 it becomes even harder to build a values coalition between the growing demographic edges, both old and young, with a smaller Gen X in the center.
That impressive number of station loyalists who stated that they are more satisfied with the stations which asked for their opinions in 2011 proves that it's achievable, offering a promising sign for the future.
A&O will look at other fresh data points which may be driving those ups and downs in Nashville on Tuesday.
Hopefully. you'll be there.