#1: choose YOUR ''word."
"Comfort," the one that resides in the center of his example bullseye works perfectly for a Christian AC or other soft format.
What one word gives expression to everything you want to stand for in the mind of your audience? Choose thoughtfully.
It is imperative to understand the target listener’s world of experience.
Successful stations give listeners a sense of belonging by validating their values and lifestyle.
It is impossible for us to “out-technology” new technology.
Creative distribution can’t hurt us, but the bottom-line for continual growth is cultivating relationships through your programming.
How can you make a one-on-one connection with your listener in a way that they believe you’re talking to them on a personal level every time they listen?
It’s not only about what your radio station does. It’s about what your radio station means.
Tomorrow, another audio communication expert, Nick Michaels, on how to make sure that this happens on your radio station.