"Often we get so hung up on the big idea that we don’t recognize the small but meaningful moments that can endear personalities to fans. We spend hours seeking the next big thing and often never find it. What could you do instead?
Return every phone call and email.
Send a handwritten card to five people.
Produce new content to your blog.
Record a podcast on a specific topic you are passionate..."
Tracy Johnson was a leading programmer for 25 years, a successful radio station manager after that and he has just condensed the current state of the art into 110 meaty, readable, useful pages!
I just reviewed his newest book and can recommend it highly. Be the first in your market to read it!