Friday, February 11, 2011

Day #4 (as promised): Late February-March Ideas

  • Frozen food month idea for grocery store, vendor and even appliance dealer who sells freezers. Stock freezers full of frozen food and give away keys that unlock the freezer. Winner gets all the food and the freezer.
  • SPRING TRAINING: A counter-balance to the strong female appeal of the current music is a cool prize for guys: a trip to either Spring Training or to a Fantasy Baseball Camp. Especially effective in regions where the weather is cold and snowy. Be sure to capture the data base information on the men who enter or who will be the recipient of the prize if a woman enters for them. Aggressive stations will design special direct mail station promotional pieces that are male-focused.
  • SPRING BREAK FOR ADULTS/FAMILIES: Consider a Spring Break giveaway for adults: a long weekend trip to places like the Florida Keys, Bermuda, the desert Southwest (of, if you have a sister Classic Rock station, destinations that listeners might have gone to when they were in school: Daytona Beach, Ft. Lauderdale, etc.). For families, consider locations like Disney World/Disneyland. Or give a choice: a tennis, golf, spa getaway, even skiing, etc. Works well with combination of on-air listening and at at-client registration.
  • HELP FOR THE HOMELESS: Winter's bitter cold nights are especially problematic for homeless persons. Organize a drive to collect sleeping bags that can be distributed by community organizations.
  • LEVI STRAUSS BIRTHDAY (February 26): Celebrate by offering special trade-in prices to everyone who brings in a pair of jeans to be donated to charity. Alternately offer special discounts to everyone who wears jeans into the store...or have a contest for the best-decorated jeans (best-filled jeans, etc.) with the winners getting free jeans.

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