It's time to ramp up your bad weather preparedness tools and education on air, and the Department of Homeland Security has a great reminder of how key radio can be at those times.
Lasting positive images are built (or lost) at those times, since it only works if your station has a plan to be there for your audience whenever the weather turns bad.
Every business needs a "bad weather plan," especially every radio station.
Include in that plan imaging to reinforce element association to "dependability" and "reliability." Station association to "trust." Encourage listeners to "use" the station with a weather-related call to action "when you need to know."
But, don't promise it if you can't deliver on it, 24/7, especially during the upcoming bad weather months.
Infographic: How to Create Amazing Content for Every Show, Every Day In Seven Steps - Facts are forgettable. Stories are sticky. But going from that knowledge to daily creation can be challenging. Here are seven steps to help you create and...
5 days ago