It's time to ramp up your bad weather preparedness tools and education on air, and the Department of Homeland Security has a great reminder of how key radio can be at those times.
Lasting positive images are built (or lost) at those times, since it only works if your station has a plan to be there for your audience whenever the weather turns bad.
Every business needs a "bad weather plan," especially every radio station.
Include in that plan imaging to reinforce element association to "dependability" and "reliability." Station association to "trust." Encourage listeners to "use" the station with a weather-related call to action "when you need to know."
But, don't promise it if you can't deliver on it, 24/7, especially during the upcoming bad weather months.
Satisfaction and Switching - Listener Hot and Cold Buttons and the Impact of Switchers - Two of the many topics we track in Roadmap – A&O&B’s annual "state of country" online perceptual study – are country listeners' 1) degree of station sati...
4 days ago