Radio-Info's Sean Ross plans to tell the now completely-sold-out Christian Music Broadcasters convention tomorrow in Orlando that “Family friendly” is a position Christian ACs own by default.
He claims that Christian AC stations are diverging further from the formats they tend to share with, like country, noting that over the last four years country’s lyrics and attitude have changed so that using a positioner like “safe for the whole family” is no longer a good fit and if country stations edit out the slightly-objectionable words in some songs (pulling “ass” out of Zac Brown’s hit named “Toes”), they’re apt to get listener complaints.
While Country Music Association-funded research absolutely indicates that our listeners are driven by music's ability to give meaning to their lives and virtue is an important attribute to them, there is no indication - i.e. last week's "RateTheMusic.com" top ten ranking of country listeners favorite new music shows that those who "love" Brown's current hit outnumber the ones in country's audience who dislike it, three to one (click on the graphics to enlarge them).
Country music's strength is its sonic and lyrical variety. The narrower competing genres become, the larger our opportunity for growth as we reflect real life and values in all of its negatives, positives, temptations, joys, loves and hates.
Here's hoping we never lose that historical advantage!
Satisfaction and Switching - Listener Hot and Cold Buttons and the Impact of Switchers - Two of the many topics we track in Roadmap – A&O&B’s annual "state of country" online perceptual study – are country listeners' 1) degree of station sati...
3 days ago