45% Of Newsrooms Use Social Media To Gain Sources

The News Generation survey found that nearly half of the newsrooms (45%) use Twitter and Facebook, to offer their technologically savvy audiences an extension to conventional radio to provide another broadcast platform.

Thirty percent believe that keeping pace with technology and using social media builds listenership loyalty and keeps listeners tuned-in throughout the day.

The majority of radio newsrooms (56%) rely on social media for story leads from “citizen journalists,” and 34% of radio newsrooms say social media not only provides leads but can also provide possible sources of information for news stories.

Tip: News Generation is a PR firm which advises clients on how to get their stories onto our air, and the fact that they are telling the folks they work with to use Facebook, Twitter, et al, means we need to be more skeptical than ever on social media as credible sources.