On March 12th, Marc D’Avignon, a former VCU BrandCenter student and current W&K employee, interviewed Mercury Chief Judge Rick Boyko on W+K Radio, making brash statements like "radio doesn't have to be bad, it can be good .... everybody says it's a joke, radio advertising sucks" and they made it sound like their goal was to change radio, in a very superior and condescending tone.
Well, the winners have now been announced and it looks like the judges liked their own creative a lot and hated what radio submitted, which makes tomorrow's awards ceremony in New York - there were no winners from radio's submissions - the joke.
Hey, RAB: they sure taught us a lesson, didn't they? I hope you all enjoy the self-congratulation among the Med Ave geniuses who will gather to pat one another on the back tomorrow, but don't be surprised if there are no entries at all from radio in your competition next year! Dissing it is no way to motivate and promote a medium.
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6 months ago