"We felt that some TV and print ads were necessary to communicate, in mass, to our customers, in a quick and timely manner," the spokeswoman said.
It's easy to critique, but heck since we all now own a big part of the company, why NOT? Click on that Ad Age article link and read down to the by and large very savvy comments, like:
"Strangely this spot looks to the past rather than the future...long on American imagery, quick cuts and big boxcar concepts. Short on smarts and economy...starting with the length of the spot."
PS to MAB President/CEO Karole White: I have a hot topic for Michigan Broadcasters to add to your list of concerns. How do we get them to add the word RADIO to press releases like this?
The automaker is also directly contacting all GM vehicle owners throughout the month of June.
The campaign is a sign that the troubled car maker is taking pains to educate customers about its reorganization. Radio's REACH and efficiency makes it the perfect medium to do just that!