Thursday, June 04, 2009

(More On) Time Spent (...Satisfied, Entertained, Updated, Involved, Expectations Met)

Each month, Arbitron's Latest Monthly PPM Client Update provides not just a progress report on placement, progress and problems along the way to getting metered panelists to play the game, it also offers great analyses and tips thanks to ARB's stats brain trust. Like this food for thought, a bit more on the TSL vs TSE difference between diaries' memory test and actual metered usage.

I'm sharing this today after reading some of the comments to my previous post, thinking that this may be new information to some who are not yet as steeped in PPM facts and folklore as those of us who live with it each day attempt to be.

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