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For example:

Pizza chain apologizes for T-shirts making fun of LeBron

Papa John's Pizza issued an apology to Cleveland and the Cavaliers for making T-shirts with LeBron James' number and the word "crybaby" under it. To apologize, Papa John's will sell Cleveland residents a large, one-topping pizza for 23 cents on Thursday. The 23 is an homage to James' jersey number. The company also will donate $10,000 to the Cavaliers Youth Fund.

Pizza Hut taught Papa John's the technique more than a decade ago, it seems..