Radio Programming Ideas For Personalities and Programmers, Especially Country Radio Broadcasters.
Friday, May 16, 2008
Get Ready To Play Musical Chairs
Citadel isn't keeping a secret of the fact that it's going to flip formats at Dallas' Twister very soon. Meanwhile, Tom Taylor writes a reminder in Radio-Info.com that Clear Channel still needs to find ways to unload stations in San Francisco, Houston and Cincinnati (and fast) to satisfy the Department of Justice, following the news of last night's deals (swaps) in Las Vegas - Spanish adult hits "La Preciosa" KWID (101.9) - and an FM in Bakersfield, in order to obtain classic rock KZEP (104.5) in San Antonio from Lotus.
Radio rule: when anyone in the market changes chairs, that opens opportunity for others to change seats too immediately when the music stops.