Maybe the NAB should just make their new ad contain a photo of a Wal*Mart bag.
Meanwhile, the Nashville buzz is that in the wake of the great traffic generated by Garth's latest repackaging of his hits for a bargain price ($11.88) the massive retailer is telling labels that they will cut back the amount of space for music unless labels cut wholesale prices to the point that the retailer can price albums for under $10.
It would cut further into record label already-shrinking profits, but I bet they decide that when the monster gets hungry the best short term play is to feed the beast.
"If a country music fan in Pittsburgh could buy a custom sequined shirt from Manuel's Exclusive Clothier on Broadway and, via technology heretofore only known in science fiction, have the garment teleported to his or her home instantly (either for a nominal fee or free), the technology would, among many other things, revolutionize the manufacturing industry. And unless it had a stake in the technology, even a billion-dollar behemoth like FedEx would quickly become obsolete. But what is fanciful analogy for FedEx is an all-too-stark reality for the music industry. While it's not Star Trek technology, the Internet represents just as effective a technological dagger into the heart of the current distribution system and business model relied upon by label and listener alike for decades. And make no mistake, it's the distribution model and not piracy that will make or break the current system."
"The future is selling less of more." -- Tim Dubois
...But who's to say how that "more" will be sold? It may be that a major label becomes an umbrella distributor, which probably comes as small comfort to SonyBMG which has owned Napster for years now and has been busier suing itself than working with its competition to make that happen.