Thursday, February 14, 2008

What's Hot and What's Not From Big Research

Consumers are thinking responsible thoughts this month. (click for the February Exec Briefing)

Saving money, voting in the primaries, and reusable shopping bags top our list of what’s hot in February.

Young men unwind with American Gladiators and Guitar Hero, while men 35+ are rooting for Eli Manning. Romantic getaways, Katherine Heigl, and clutch purses are favored by women 18 to 35.

If you're cooking up a promotion that will hit the target, think about helping your listeners through this tough economy!

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